Welcome to our detailed Brevo review.

Brevo is a powerful, all-in-one CRM suite designed to help businesses build stronger customer relationships.

Previously known as Sendinblue, the platform was recently rebranded with a new name and interface. In this post, we’ll explore Brevo’s key features.

We’ll explore how the platform works, walk you through its new interface, and highlight the pros and cons of using Brevo for your business.

What is Brevo?

Brevo is a platform for email marketing, SMS, and automation. It helps businesses connect with their audience and includes CRM tools for managing customer relationships.

Originally, it was called Sendinblue. The company rebranded to Brevo to reflect its growth. The new name represents its expanded features beyond email marketing.

Brevo’s main strength is its simplicity. It offers powerful tools that are easy to use. The platform lets you automate emails, SMS, and follow-ups. It helps businesses run marketing campaigns with less effort.

Many businesses choose Brevo for its affordability. Compared to other platforms, it offers great value. Brevo’s pricing is competitive, with a solid free plan. It’s a good option for small businesses and startups.

What makes Brevo different is its all-in-one solution. It combines email marketing, automation, and CRM. Users don’t need separate tools for each task. The platform saves time and effort. It also offers strong customer support to help businesses grow.

Key Features of Brevo

Brevo is a comprehensive sales and marketing platform packed with powerful features. It offers a wide range of tools designed to streamline business growth. Some of its key features include:

Email Marketing

• Drag-and-drop editor
• Email templates
• A/B testing

Marketing Automation

• Workflow creation
• Trigger-based actions
• Automated follow-ups

SMS & WhatsApp Marketing

• Bulk SMS campaigns
• WhatsApp marketing tools
• Real-time tracking

CRM (Customer Relationship Management)

• Contact management
• Segmentation
• Lead scoring

Transactional Emails & SMS

• SMTP relay integration
• API for developers
• Delivery Tracking

Landing Pages & Signup Forms

• Customizable landing pages
• Lead capture forms
• Pop-ups and widgets

Live Chat & Conversations

• Website chat integration
• Multi-channel customer support
• Chat Automation

How much does brevo cost per month?

Brevo offers several pricing plans. Each plan fits different business needs. Let’s explore these plans in detail.

Brevo’s pricing plans and features

Brevo Review | Comparison with Competitors

Here’s a comparison chart showing how Brevo’s pricing compares to competitors like Mailchimp and ActiveCampaign:

Also Read our MaillerLite Review

Pros and Cons of Brevo

Brevo is a feature-rich email marketing and CRM platform designed for businesses of all sizes. It offers a wide range of tools for email campaigns, automation, and customer management. While it provides great value, it also has some limitations. Below is a detailed comparison of Brevo’s pros and cons.

Brevo Pros

• Offers a free plan with basic features
• Affordable pricing compared to competitors
• User-friendly interface for beginners
• Strong email automation and segmentation
• Includes SMS marketing and live chat tools
• Provides CRM features for sales management
• Supports transactional emails for eCommerce
• Reliable email deliverability rates
• GDPR-compliant with strong data security
• Works well for small businesses and startups

Brevo Cons

• The free plan has a daily email limit
• Advanced features require higher-tier plan
• Limited template customization options
• Customer support response time can be slow
• Some integrations are not available
• Lacks advanced reporting tools
• The learning curve for complex automation
• No phone support in lower plans
• Fewer design options for landing pages
• Limited A/B testing options

Who Should Use Brevo?

Brevo works best for budget-conscious small businesses with straightforward email marketing needs. If you’re a service provider, consultant, or local business owner managing 100-2,000 contacts and need reliable email campaigns without breaking the bank, Brevo delivers solid value.

Perfect for:

• Solopreneurs and small teams comfortable with basic technology
• Local restaurants and retailers wanting affordable newsletter capabilities
• B2B consultants needing simple automation and basic CRM features
• Marketing agencies managing multiple client campaigns on tight budgets
• Bloggers and content creators building email lists with limited resources
• eCommerce store owners seeking cost-effective abandoned cart sequences
• Freelancers needing professional email marketing without premium pricing
• Startups testing email marketing on tight budgets

How to Get Started with Brevo Step-by-Step Guide

This step-by-step guide will walk you through setting up Brevo, with a video tutorial to make the process easier.

Step 1: Sign Up for an Account

Start by visiting Brevo’s website. Click the “Sign Up” button. Enter your email address and choose a password. Confirm your email address by clicking the link sent to you. After confirmation, log in to your account. You now have access to Brevo’s features.

Step 2: Set Up Your First Email Campaign

Choosing a Template
After logging in, go to the “Campaigns” section. Select “Create a new campaign.” Choose from Brevo’s pre-designed templates. Pick a template that fits your business needs. Brevo offers many options, including promotional and newsletter templates.

Writing an Engaging Email
Use the drag-and-drop editor to add content. Add images, text, and buttons. Make sure your subject line is catchy. Keep your message clear and to the point.

Sending & Tracking Performance
Once you finish your email, click “Send.” Choose whether to send it now or schedule it. After sending, track your email’s performance. Monitor open rates, clicks, and conversions. This data will help you improve future campaigns.

Step 3: Automate Your Marketing

Creating a Simple Automation Workflow
Go to the “Automation” section in Brevo. Choose “Create a new workflow.” Select from pre-built automation workflows or start from scratch. Define the triggers, like a new subscriber or a purchase.

Setting Up Autoresponders
You can set up automatic emails for specific actions. For example, send a welcome email when someone subscribes. Brevo lets you schedule emails to go out after a specific time or action.

Step 4: Integrate Brevo with Other Tools

WordPress Integration
If you have a WordPress website, go to the “Integrations” section in Brevo. Find WordPress and follow the simple steps to connect. This allows you to sync your email list and send automated emails.

Shopify Integration
If you use Shopify, connect it to Brevo through the integration page. This will sync your customer data, enabling targeted email campaigns.

Zapier Integration
Connect Brevo to other tools through Zapier. This allows you to automate tasks across apps like Google Sheets, Trello, and more.

By following these steps, you can get started with Brevo and begin using its features to grow your business.

10 Brevo Alternatives

If you’re considering alternatives to Brevo, several options offer unique features. Whether you’re after more advanced automation, better eCommerce integrations, or different pricing plans, these 10 alternatives could meet your needs.

Explore the best platforms to streamline your email marketing, customer management, and business growth. Here’s a list of top Brevo alternatives to consider.

Mailchimp
Popular for its user-friendly interface and robust email marketing features.

ActiveCampaign
Known for advanced email automation and CRM tools for growth-focused businesses.

Klaviyo
Excellent for eCommerce businesses, with deep integrations and powerful segmentation.

HubSpot
A full CRM solution with strong email marketing, automation, and reporting features.

ConvertKit
Ideal for creators and small businesses with simple email marketing tools.

Moosend
A cost-effective alternative with powerful automation and analytics tools.

GetResponse
Offers email marketing, webinars, and automation with an easy-to-use interface.

AWeber
Known for its user-friendly design and comprehensive email marketing features.

Benchmark Email
A simple email marketing tool with advanced automation and analytics capabilities.

SendGrid
SendGrid focuses on email deliverability and scalability, making it perfect for large businesses. Each platform has its strengths, so choose based on your business needs.

Brevo Review: Final Thoughts on Features and Pricing

Brevo offers an affordable, feature-packed solution for email marketing and CRM. Its easy-to-use platform includes essential tools for email campaigns, automation, and customer relationship management.

With scalable pricing, Brevo is suitable for businesses of all sizes. While it lacks some advanced features compared to competitors, its value for the price is hard to beat. If you’re looking for a cost-effective marketing solution, Brevo is worth considering.

FAQs

What type of company is Brevo?
Brevo is a SaaS company that provides email marketing, CRM, and automation tools.

Is Brevo a CRM tool?
Yes, Brevo includes CRM features for managing customer relationships and sales.

Why is Brevo so cheap?
Brevo offers affordable pricing with scalable features to suit all business sizes.

Is Brevo better than Klaviyo?
Brevo is more affordable, while Klaviyo offers advanced eCommerce integrations.

What is the Brevo app?
The Brevo app lets users manage email marketing, automation, and contacts on mobile.

Why should I use Brevo?
Brevo is user-friendly, cost-effective, and packed with marketing automation tools.

Is Brevo free?
Yes, Brevo has a free plan with basic email marketing features.

How does Brevo compare to Mailchimp?
Brevo is cheaper, while Mailchimp offers more advanced marketing tools.

Can I use Brevo for eCommerce marketing?
Yes, Brevo supports eCommerce with automation and store integrations.

What support options does Brevo offer?
Brevo provides email, live chat, and a knowledge base for assistance.

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