Welcome to our detailed Brevo review.
Brevo is a powerful, all-in-one CRM suite designed to help businesses build stronger customer relationships.
Previously known as Sendinblue, the platform was recently rebranded with a new name and interface. In this post, we’ll explore Brevo’s key features.
We’ll explore how the platform works, walk you through its new interface, and highlight the pros and cons of using Brevo for your business.
What is Brevo?
Brevo is a platform for email marketing, SMS, and automation. It helps businesses connect with their audience and includes CRM tools for managing customer relationships.
Originally, it was called Sendinblue. The company rebranded to Brevo to reflect its growth. The new name represents its expanded features beyond email marketing.
Brevo’s main strength is its simplicity. It offers powerful tools that are easy to use. The platform lets you automate emails, SMS, and follow-ups. It helps businesses run marketing campaigns with less effort.
Many businesses choose Brevo for its affordability. Compared to other platforms, it offers great value. Brevo’s pricing is competitive, with a solid free plan. It’s a good option for small businesses and startups.
What makes Brevo different is its all-in-one solution. It combines email marketing, automation, and CRM. Users don’t need separate tools for each task. The platform saves time and effort. It also offers strong customer support to help businesses grow.
Key Features of Brevo
Brevo is a comprehensive sales and marketing platform packed with powerful features. It offers a wide range of tools designed to streamline business growth. Some of its key features include:
Email Marketing
- Drag-and-drop editor
- Email templates
- A/B testing
Marketing Automation
- Workflow creation
- Trigger-based actions
- Automated follow-ups
SMS & WhatsApp Marketing
- Bulk SMS campaigns
- WhatsApp marketing tools
- Real-time tracking
CRM (Customer Relationship Management)
- Contact management
- Segmentation
- Lead scoring
Transactional Emails & SMS
- SMTP relay integration
- API for developers
- Delivery Tracking
Landing Pages & Signup Forms
- Customizable landing pages
- Lead capture forms
- Pop-ups and widgets
Live Chat & Conversations
- Website chat integration
- Multi-channel customer support
- Chat Automation
How much does brevo cost per month?
Brevo offers several pricing plans. Each plan fits different business needs. Let’s explore these plans in detail.
Brevo’s pricing plans and features
| Plan | Features | Email Limit | Price |
| Free Plan | Basic email marketing, sign-up forms, landing pages | 300 emails per day | Free |
| Starter Plan | Includes Free plan features + A/B testing, SMS marketing, automation | Up to 5000e emails/month | $9/month |
| Business Plan | Includes Starter plan features + Advanced reporting, branding removal | Up to 5000 emails/month | $18/month |
| Enterprise Plan | Custom solutions, dedicated support, advanced features, more integrations | Custom limits | Custom pricing |
Brevo Review | Comparison with Competitors
Here’s a comparison chart showing how Brevo’s pricing compares to competitors like Mailchimp and ActiveCampaign:
| Features | Brevo | Mailchimp | ActiveCampaign |
| Free Plan | 300 emails/day, basic tools | 500 emails/month, basic tools | $15/mo |
| Starter Plan | Up to 5000 emails/month | $13/month, 500 emails/month, basic tools | $49/mo |
| Business Plan | Up to 5000 emails/month | $20/month, 500 emails/month, A/B testing, reporting | $79/mo |
| Enterprise Plan | Custom limits | $350/mo for 10,000 emails, Custom pricing, advanced features | $145/mo |
Pros and Cons of Brevo
Brevo is a feature-rich email marketing and CRM platform designed for businesses of all sizes. It offers a wide range of tools for email campaigns, automation, and customer management. While it provides great value, it also has some limitations. Below is a detailed comparison of Brevo’s pros and cons.
Brevo Pros
- Offers a free plan with basic features
- Affordable pricing compared to competitors
- User-friendly interface for beginners
- Strong email automation and segmentation
- Includes SMS marketing and live chat tools
- Provides CRM features for sales management
- Supports transactional emails for eCommerce
- Reliable email deliverability rates
- GDPR-compliant with strong data security
- Works well for small businesses and startups
Brevo Cons
- The free plan has a daily email limit
- Advanced features require higher-tier plan
- Limited template customization options
- Customer support response time can be slow
- Some integrations are not available
- Lacks advanced reporting tools
- The learning curve for complex automation
- No phone support in lower plans
- Fewer design options for landing pages
- Limited A/B testing options
Read: Top 13 Affordable CRM Tools
Who Should Use Brevo?
Small Businesses
Brevo is ideal for small businesses with limited budgets. It helps manage emails, SMS, and marketing automation in one place. The free plan works well for startups. It also saves time by automating tasks like follow-ups and customer communication.
eCommerce Store Owners
Brevo is useful for eCommerce store owners. It allows sending personalized email campaigns. This helps increase sales and customer loyalty. Brevo integrates with platforms like Shopify. It also helps track customer behavior and send relevant offers.
Bloggers & Content Creators
Bloggers and content creators can use Brevo for email marketing. They can send newsletters, updates, and promotions to their audience. Brevo’s automation tools save time by scheduling emails. It also helps engage readers and build a loyal community.
Marketing Agencies
Marketing agencies can use Brevo for multiple clients. It allows for managing different email campaigns and workflows. Agencies can offer affordable services while providing advanced tools. Brevo’s reporting and automation features help agencies save time and deliver results.
Brevo is perfect for anyone who needs a cost-effective marketing solution. It supports growth while keeping things simple and easy to use.
How to Get Started with Brevo (Step-by-Step Guide + Video Tutorial)
This step-by-step guide will walk you through setting up Brevo, with a video tutorial to make the process easier.
Step 1: Sign Up for an Account
Start by visiting Brevo’s website. Click the “Sign Up” button. Enter your email address and choose a password. Confirm your email address by clicking the link sent to you. After confirmation, log in to your account. You now have access to Brevo’s features.
Step 2: Set Up Your First Email Campaign
Choosing a Template
After logging in, go to the “Campaigns” section. Select “Create a new campaign.” Choose from Brevo’s pre-designed templates. Pick a template that fits your business needs. Brevo offers many options, including promotional and newsletter templates.
Writing an Engaging Email
Use the drag-and-drop editor to add content. Add images, text, and buttons. Make sure your subject line is catchy. Keep your message clear and to the point.
Sending & Tracking Performance
Once you finish your email, click “Send.” Choose whether to send it now or schedule it. After sending, track your email’s performance. Monitor open rates, clicks, and conversions. This data will help you improve future campaigns.
Step 3: Automate Your Marketing
Creating a Simple Automation Workflow
Go to the “Automation” section in Brevo. Choose “Create a new workflow.” Select from pre-built automation workflows or start from scratch. Define the triggers, like a new subscriber or a purchase.
Setting Up Autoresponders
You can set up automatic emails for specific actions. For example, send a welcome email when someone subscribes. Brevo lets you schedule emails to go out after a specific time or action.
Step 4: Integrate Brevo with Other Tools
WordPress Integration
If you have a WordPress website, go to the “Integrations” section in Brevo. Find WordPress and follow the simple steps to connect. This allows you to sync your email list and send automated emails.
Shopify Integration
If you use Shopify, connect it to Brevo through the integration page. This will sync your customer data, enabling targeted email campaigns.
Zapier Integration
Connect Brevo to other tools through Zapier. This allows you to automate tasks across apps like Google Sheets, Trello, and more.
By following these steps, you can get started with Brevo and begin using its features to grow your business.
10 Brevo Alternatives
If you’re considering alternatives to Brevo, several options offer unique features. Whether you’re after more advanced automation, better eCommerce integrations, or different pricing plans, these 10 alternatives could meet your needs.
Explore the best platforms to streamline your email marketing, customer management, and business growth. Here’s a list of top Brevo alternatives to consider.
Mailchimp
Popular for its user-friendly interface and robust email marketing features.
ActiveCampaign
Known for advanced email automation and CRM tools for growth-focused businesses.
Klaviyo
Excellent for eCommerce businesses, with deep integrations and powerful segmentation.
HubSpot
A full CRM solution with strong email marketing, automation, and reporting features.
ConvertKit
Ideal for creators and small businesses with simple email marketing tools.
Moosend
A cost-effective alternative with powerful automation and analytics tools.
GetResponse
Offers email marketing, webinars, and automation with an easy-to-use interface.
AWeber
Known for its user-friendly design and comprehensive email marketing features.
Benchmark Email
A simple email marketing tool with advanced automation and analytics capabilities.
SendGrid
SendGrid focuses on email deliverability and scalability, making it perfect for large businesses. Each platform has its strengths, so choose based on your business needs.
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Brevo Review: Final Thoughts on Features and Pricing
Brevo offers an affordable, feature-packed solution for email marketing and CRM. Its easy-to-use platform includes essential tools for email campaigns, automation, and customer relationship management.
With scalable pricing, Brevo is suitable for businesses of all sizes. While it lacks some advanced features compared to competitors, its value for the price is hard to beat. If you’re looking for a cost-effective marketing solution, Brevo is worth considering.
Ready to explore Brevo? Click below to sign up for free.
Try Brevo FreeFAQs
What type of company is Brevo?
Brevo is a SaaS company that provides email marketing, CRM, and automation tools.
Is Brevo a CRM tool?
Yes, Brevo includes CRM features for managing customer relationships and sales.
Why is Brevo so cheap?
Brevo offers affordable pricing with scalable features to suit all business sizes.
Is Brevo better than Klaviyo?
Brevo is more affordable, while Klaviyo offers advanced eCommerce integrations.
What is the Brevo app?
The Brevo app lets users manage email marketing, automation, and contacts on mobile.
Why should I use Brevo?
Brevo is user-friendly, cost-effective, and packed with marketing automation tools.
Is Brevo free?
Yes, Brevo has a free plan with basic email marketing features.
How does Brevo compare to Mailchimp?
Brevo is cheaper, while Mailchimp offers more advanced marketing tools.
Can I use Brevo for eCommerce marketing?
Yes, Brevo supports eCommerce with automation and store integrations.
What support options does Brevo offer?
Brevo provides email, live chat, and a knowledge base for assistance.
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