Welcome to our MailerLite review.
MailerLite is a top email marketing platform with a strong free plan, affordable paid options, and a solid feature set.
In this post, we’ll give you an in-depth, hands-on review of MailerLite’s features and tools.
We’ll discuss its key features, the pros and cons, pricing, and more.
You’ll have all the information needed to make an informed decision by the end.
Let’s dive in.
What is MailerLite?
MailerLite is an email marketing tool designed for small businesses. It helps users create and send newsletters, manage campaigns, and automate email workflows.
With an easy-to-use interface, MailerLite simplifies tasks like email design, segmentation, and analytics.
Users can choose from pre-built templates or create custom designs.
It is an affordable option for businesses looking to grow their email marketing efforts without complexity.
What are the features of MailerLite?
MailerLite offers a wide range of features right from the start. These features are organized into different toolkits:
MailerLite’s basic (free plan) features:
Email Marketing
- Drag-and-drop email builder
- Email automation (limited)
- Basic email templates
- A/B testing
Signup Forms & Landing Pages
- Popups and embedded forms
- Basic landing pages
Audience Management
- Basic segmentation
- Tagging system
Website & Blog
- Simple website builder
- 10 landing pages
Analytics & Support
- Basic campaign reports
- Email support (for the first 30 days)
MailerLite’s advanced (paid plans) features:
Advanced Email Marketing
- Unlimited emails per month
- Newsletter templates
- Dynamic email content
- Auto-resend for unopened emails
- AI-powered email writing
Powerful Automation & Workflows
- Multi-step automation with advanced triggers
- Custom conditions and delays
- Automated resend based on behavior
Enhanced Signup Forms & Landing Pages
- Unlimited landing pages
- Customizable forms and popups
- Promotional bars
Website & Membership Features
- Full website builder
- Custom domains
- Membership site with paid subscriptions
Audience Management & Personalization
- Advanced segmentation
- Custom fields
- Subscriber scoring & tagging
Integrations & API Access
- Shopify, WooCommerce, Zapier, and CRM integrations
- API access for custom workflows
Analytics & Reporting
- Click heatmaps
- Advanced campaign reports
- Deliverability monitoring
Premium Support & Extras
- 24/7 email & chat support
- Dedicated account manager (on higher-tier plans)
- Custom branding removal
Next, we’ll explore MailerLite’s key toolkits and show how they function. The pricing section provides a complete breakdown of all features and a list of what’s included in each plan.
Mailerlite Pricing | How Much is Mailerlite
MailerLite offers a range of pricing plans designed to meet the needs of businesses of all sizes.
From a feature-rich free plan to advanced premium options, each plan is built to help you streamline your email marketing efforts.
Let’s explore the details to find the best fit for your business!
MailerLite Marketing Plan Pricing
Cost of MailerLite Marketing Plan and Features
| Plan | Features | Email Limit | Price |
| Free | easy campaign creation, Drag-and-drop, Basic automation tools for workflows, Basic analytics & reporting | 1 user / 12,000 monthly emails | $0 |
| Business plan | Advanced automation, A/B testing, AI-powered content optimization, paid newsletters, 24/7 support | 3user / Unlimited monthly emails | $10 / month |
| Enterprise Plan | Dedicated success manager, Advanced security features, Custom API access, | Unlimited user | Custom pricing |
MailerLite Transactional Pricing
Mailerlite Pricing
| Free |
| Starter Plan: $35.00 / month |
| Professional Plan: $110.00 / month |
| Enterprise Plan: Custom Pricing |
MailerLite Review | Comparison with Competitors
Here’s a side-by-side comparison of MailerLite with other popular email marketing tools like ConvertKit, Brevo, and GetResponse.
| Feature | MailerLite | ConvertKit | GetResponse |
| Free Plan | Up to 1,000 subscribers, 12,000 emails/month | Up to 1,000 subscribers (limited features) | Up to 500 contacts, limited features |
| Email Automation | Advanced automation in paid plans | Strong automation for creators | Advanced automation with segmentation |
| A/B Testing | Available in paid plans | Not available | Available in paid plans |
| Custom Domains | Available in higher-tier plans | Available | Available |
| Landing Pages | Included in all plans | Included in all plans | Included in all plans |
| E-commerce Integration | Supports Shopify, WooCommerce, etc. | Great for selling digital products | Supports WooCommerce, Magento, etc. |
| Pricing (Paid Plan) | Starts at $10/month | Starts at $29/month | Starts at $$15.58/month |
| Best For | Small businesses & startups | Content creators & bloggers | Marketers need advanced tools |
Mailerlite Pros and Cons
Pros
- User-friendly interface – Simple drag-and-drop editor for easy email creation.
- Affordable pricing – Competitive plans with a feature-rich free option.
- Powerful automation – Create advanced workflows to engage subscribers.
- Landing pages & pop-ups – Capture leads directly from your website.
- Strong deliverability – Ensures emails reach subscribers’ inboxes.
- E-commerce integration – Supports Shopify, WooCommerce, and digital product sales.
Cons
- Limited features in the free plan – Some advanced tools require a paid upgrade.
- Basic templates – Fewer design options compared to competitors.
- Strict approval process – New accounts may require verification before sending emails.
Who Should Use MailerLite?
MailerLite is a simple and powerful email marketing tool. It suits businesses, freelancers, and marketers looking for easy email solutions. The platform offers automation, analytics, and design tools for effective email campaigns.
Its user-friendly interface makes email marketing simple for beginners. Let’s explore who can benefit the most from MailerLite.
Small Business Owners
MailerLite helps small businesses manage email marketing efficiently. It offers affordable plans, making it a great choice for businesses with tight budgets.
Business owners can create and send email campaigns without any coding skills. The platform’s automation tools save time by handling customer engagement tasks.
Detailed analytics provide insights into email performance, helping businesses improve marketing strategies. The drag-and-drop email builder makes designing emails simple and stress-free.
E-commerce Stores
Online store owners can use MailerLite to send targeted promotional emails. Abandoned cart emails remind customers about unfinished purchases, increasing conversion rates.
Personalized product recommendations help engage customers and boost sales. Automation tools allow seamless order confirmations and follow-up emails.
Integration with e-commerce platforms simplifies the email setup process. Email segmentation enables businesses to target specific customer groups with relevant content. Discount and coupon emails encourage customers to return and complete their purchases.
Freelancers and Solopreneurs
Freelancers can use MailerLite to build and manage email lists easily. The platform’s automation tools simplify client communication by handling follow-ups.
Custom forms make it easy to capture new leads without extra effort. MailerLite’s affordable pricing makes it suitable for those with limited marketing budgets. Pre-designed email templates help freelancers save time on content creation.
Autoresponders ensure clients receive timely updates without manual effort. Surveys and feedback forms allow freelancers to gather insights and improve their services.
Marketing Teams
Marketing teams can use MailerLite to run professional email campaigns without hassle. Segmentation tools help deliver the right message to the right audience.
A/B testing allows marketers to test different subject lines and email content for better results. The platform’s analytics provide real-time insights into campaign performance. Collaboration tools enable team members to work together efficiently.
Automated workflows help streamline repetitive marketing tasks, saving time and effort. Newsletters keep subscribers engaged and informed about the latest updates.
How to Set Up and Use MailerLite: A Quick Guide
Getting started with MailerLite is simple. This guide will walk you through the essential steps to set up your account, create campaigns, automate emails, and integrate MailerLite with other tools.
By the end, you’ll be ready to launch your first successful email marketing campaign. Now let’s dive into how to set up and use MailerLite!
Step 1: Sign Up for an Account
Start by visiting the MailerLite website. Click on the “Sign Up” button. Enter your email address and create a password. Check your email inbox for a confirmation link.
Click on the link to verify your account. Once confirmed, log in to your MailerLite account. You’re now ready to explore MailerLite’s features.
Step 2: Set Up Your First Email Campaign
Choosing a Template
After logging in, go to the “Campaigns” section. Click on “Create.” Choose a template from MailerLite’s pre-designed options.
Writing an Engaging Email
Use MailerLite’s drag-and-drop editor to add images and text. Make sure your subject line is engaging and clear. Keep your email content short and direct. Add buttons and links to guide your readers.
Sending & Tracking Performance
Once your email is ready, click “Send” to deliver it. After sending, check the “Reports” section for performance data. Monitor open rates, clicks, and conversions to improve future emails.
Step 3: Automate Your Marketing
Creating a Simple Automation Workflow
Go to the “Automation” section in MailerLite. Click “Create New Workflow” to start automating. Choose a pre-built workflow or build one from scratch. Set triggers like a new subscriber or a specific action.
Setting Up Autoresponders
Set up automatic emails for specific events. MailerLite will send emails automatically based on triggers.
Step 4: Integrate MailerLite with Other Tools
WordPress Integration
Go to MailerLite’s “Integrations” section. Find WordPress and follow the steps to connect. This syncs your email list with your WordPress site.
Shopify Integration
For Shopify users, connect MailerLite to your store. Go to the “Integrations” section and follow the steps for Shopify. This syncs customer data, allowing you to send targeted campaigns.
Zapier Integration
MailerLite integrates with Zapier for easy automation. Connect MailerLite with other apps like Google Sheets or Trello. This lets you automate tasks across different platforms seamlessly.
File Manager
Click the “File Manager” option in the dashboard. Select “Upload” and choose files from your device. Supported formats include JPG, PNG, GIF, PDF, and more.
Once uploaded, files can be used across different email campaigns, landing pages, and automation. Drag and drop images directly into emails from the File Manager. This speeds up content creation and ensures branding consistency.
My Templates
To create a new template, go to “My Templates” and click “Create Template.” Choose between the drag-and-drop editor, rich text editor, or custom HTML.
The drag-and-drop editor allows easy customization with pre-built content blocks. The rich text editor is great for simple, text-based emails. For advanced users, the custom HTML editor provides full design control.
Once your template is ready, click “Save as Template.” It will be stored in the My Templates section for quick access. You can edit, duplicate, or delete templates anytime.
Best 4 MailerLite Alternatives
MailerLite is a powerful email marketing tool, but it may not suit everyone. Some users need different features, better pricing, or more advanced automation. Here are 4 top alternatives to MailerLite.
ConverKit:
ConvertKit is ideal for bloggers, YouTubers, and creators selling digital products.
Sendinblue:
Sendinblue is perfect for businesses needing advanced automation, SMS marketing, and CRM tools.
GetResponse:
GetResponse is best for marketers who want webinar hosting, sales funnels, and advanced segmentation.
AWeber:
AWeber is a beginner-friendly option for small businesses looking for an easy email marketing solution.
Also Read: 9 Free Email Marketing Platforms for Small Businesses
MailerLite Review: Final Thoughts
MailerLite offers solid value for its price. The platform includes many robust features that competitors charge more for. The free plan is perfect for those starting with small email lists, offering an affordable entry point into email marketing.
The Campaigns and Automation features shine the most. The newsletter editor is user-friendly and has an impressive range of templates. The workflow builder is flexible, allowing for customized email flows.
MailerLite’s email deliverability is reliable. New accounts are verified, and the platform does a good job of keeping spammers away. This ensures better delivery rates for users.
MailerLite is a great choice for those seeking an affordable email marketing solution with solid features. Its price and tools are perfect for small businesses, startups, and beginners.
We highly recommend MailerLite for beginners and anyone seeking a reliable, cost-effective email marketing and automation solution.
Thanks for reading, and we hope this review helps you make an informed decision!
Try MailerLite FreeFAQS About MailerLite
Is MailerLite free?
Yes, MailerLite offers a free plan with 1,000 subscribers and 12,000 emails per month.
Can I use MailerLite for e-commerce?
Yes, MailerLite integrates with e-commerce platforms like Shopify and WooCommerce.
How does MailerLite handle email deliverability?
MailerLite uses SPF, DKIM, and DMARC to ensure high email deliverability.
What are the best alternatives to MailerLite?
Popular alternatives include Brevo, ConvertKit, ActiveCampaign, and GetResponse.
How do I get started with MailerLite?
Sign up on MailerLite’s website and start creating campaigns and automations.
Does MailerLite support automation?
Yes, MailerLite offers email automation for workflows and subscriber actions.
Can I create landing pages with MailerLite?
Yes, MailerLite has a landing page builder with customizable templates.
How do I import subscribers into MailerLite?
You can import subscribers via CSV, spreadsheet, or integration with other services.
What kind of customer support does MailerLite offer?
MailerLite offers email, live chat support, and a knowledge base.
Is there a MailerLite mobile app?
Yes, MailerLite has an iOS app for managing campaigns on the go.
