After testing GetResponse for 30 days, I found it to be a solid all-in-one marketing platform that excels in email automation and landing page creation, but comes with a steeper learning curve and higher pricing than basic email tools.
The platform delivered a 23% increase in email open rates and a 15% boost in click-through rates compared to my previous provider, making it a worthwhile investment for growing businesses.
In this GetResponse Review, you’ll learn exactly how the platform works, what it does best, where it falls short, and whether it’s the right email marketing tool for your business.

⭐ My Rating: 8.2/10
Best For:
- Small businesses
- course creators
- e-commerce stores.
Skip If:
- You need advanced analytics
- have a large team
- or require extensive customization
Pricing:
Starts at $19/month
Free Plan Available
No credit card required!
Disclaimer: This post includes affiliate links. I may earn a small commission if you sign up through them — at no extra cost to you.
What is GetResponse?

GetResponse is a comprehensive digital marketing platform that goes beyond simple email marketing. Unlike basic email tools, it combines email marketing, automation, landing pages, webinars, and e-commerce features in one unified system.
Why Use GetResponse?
The platform has been serving marketers since 1998, making it one of the most established players in the email marketing space. What sets GetResponse apart is its focus on being an all-in-one solution rather than just another email newsletter tool.
Key Features of GetResponse
If you’re looking for an all-in-one email marketing platform that’s simple, powerful, and beginner-friendly, GetResponse is a great choice.
You don’t need any tech skills. If you can drag and drop, you can build beautiful emails, landing pages, or even your website!
Let’s quickly go over what makes GetResponse a top choice for marketers, creators, and business owners.
Feature | Description |
Advanced Email Automation | Visual workflow builder with 100+ automation templates |
Landing Page Builder | Over 200 mobile-responsive templates for collecting leads |
Webinar Integration | Host live webinars for up to 1,000 participants right inside your account |
E-commerce Tools | Includes product recommendations, abandoned cart recovery, and more |
AI Website Builder | Quickly create a full website using AI – no coding needed |
Advanced Analytics | Real-time stats with click tracking, open rates, and revenue data |
There are too many features to cover in just one article, so we’ll focus on the most important ones below. Let’s start with a quick look at the dashboard.
How to Set Up Your GetResponse Account (Beginner Guide + Dashboard Tour)
Before you send your first email campaign with GetResponse, it’s important to create an account, get familiar with the dashboard and settings. Don’t worry — the setup process is simple, and you don’t need any technical skills to get started.
In this section, we’ll guide you through the first steps:
- How to set up your account
- What the dashboard looks like
- Where to find your key tools
Step 1: Creating Your GetResponse Account
Visit GetResponse.com. Click the “Sign up free” button (usually located in the top-right corner). You’ll see a bright orange or blue button that’s hard to miss
Fill Out Registration Form
- Enter your email address
- Create a strong password
- Click “Create Account”
Email Verification
Check your email inbox for a verification message from GetResponse
Click the verification link to activate your account. You’ll be redirected back to GetResponse to complete setup
Step 2: Initial Dashboard Setup
What You’ll See: The GetResponse dashboard has a clean, modern interface. Its left-side navigation menu and main content area are located in the center.
Step 3: Creating Your First Contact List
Navigate to Contacts
Look for “Contacts” in the left sidebar menu, and click on it to expand the contacts section. Select “Lists” from the submenu
Create New List
You’ll see a blue “Create list” button in the main area. Click it to open the list creation form
List Configuration
- List Name: Enter a descriptive name (e.g., “Newsletter Subscribers”)
- From Name: This appears as the sender name in emails
- Reply-to Email: Where replies will be sent
- Company Details: Add your business information
- Confirmation Settings: Choose single or double opt-in
Save Your List
Click the “Save” button (usually blue/orange). Your new list will appear in the lists overview
Step 4: Adding Contacts to Your List
Method 1: Manual Contact Addition
Access Contact Import
From the Contacts section, click “Add contacts. “Choose “Add contacts manually”
Enter Contact Information
- Fill in email addresses (required)
- Add names, phone numbers if available
- Assign tags for better organization
- Select which list to add them to
Method 2: CSV File Import
Prepare Your CSV File
Ensure your file has columns for email, first name, and last name. Save the file in CSV format
Upload Process
Click “Add contacts” → “Import from file”, select your CSV file using the file browser, wait for the upload to complete.
Field Mapping
Map your CSV columns to GetResponse fields (email to email, first name to first name, etc.).This step is crucial for personalization later. Review the mapping and click “Next”
Import Confirmation
Review the import summary, select the target list, and click “Import contacts.”
How to Use GetResponse’s Email Marketing Tool: Beginner Tutorial
Once you create your account, GetResponse walks you through everything. You’ll land on a clean, easy-to-use dashboard where you can access all your tools: email marketing, landing pages, automation, and more — all in one place
Step 1: Navigate to the Email Marketing Section
On the left-hand menu, click “Email Marketing” (envelope icon). You’ll be taken to the Campaigns Page, where your email campaigns are listed.
Step 2: Click “Create Newsletter”
Click the blue “Create newsletter” button in the top right corner.
Step 3: Fill Out Email Settings
- You’ll see a form with fields. Fill them like this:
- Message name: Just a name for your use (Welcome Series)
- Linked list: Choose the contact list you want to email(startupblooms)
- Subject line: This shows in your subscriber’s inbox (example: New Tips Inside – Don’t Miss This)
- Preview text:Extra line (optional) – adds curiosity(example: Click here to grab your free guide instantly)
Add Your Email Recipients (Who Will Get Your Email)
Click the “Add recipients” button
A window will open with the following options:
Select a list
Choose your subscriber list (e.g.,startupblooms, “Customers”, “Newsletter”, etc.). You can only send emails to people who are already on your list
Choose segments (optional)
You can send emails to just a specific group of people based on:
- Tags (like “VIP” or “eBook Downloaded”)
- Actions (opened previous email, clicked link)
- Location, signup date, etc.
- his is called “Segmentation” and helps improve open/click rates
Design Your Email Content (Drag & Drop Editor)
This is where you create the body of your email — what your audience will see in their inbox.
Click “Design message”
This opens GetResponse’s drag-and-drop email builder. You’ll see ready-made templates, or you can start with a blank layout
You’ll be able to add:
- Images (product photos, logos, banners)
- Text blocks (your message)
- Buttons (for links like “Buy Now” or “Read More”)
- Social media icons (Facebook, Instagram, etc.)
- Dividers and spacers (to keep things neat)
- Use the Preview option to see how your email looks on mobile and desktop.
Attach a File (Optional)
Click “Attach file” if you want to include a downloadable file
Max size: 500 KB
Allowed files: PDFs, JPGs, docs, etc.
Use this only when necessary (like sending an eBook, guide, or coupon)
Send or Schedule Your Email
You’re almost done! You’ll now see two options:
- Send Now — Email goes out immediately
- Schedule — Choose a date and time to send later
- Choose your time zone so it sends at the right time.
Advanced Email Marketing Features
Take your campaigns to the next level with automation and smart targeting
How to Set Up Autoresponders in GetResponse
Autoresponders are automatic emails sent based on time or actions. They help you stay in touch with your audience without manually sending each message.
Step 1: Setting Up Autoresponders
Go to the “Email Marketing” section, click “Autoresponders,” Tap “Create Autoresponder”.
Choose a trigger (e.g., when someone subscribes, or on a specific date) and select the list and time of delivery.
Step 2: Design and content
Click on the Design message
Selecting a template from 200+ mobile-friendly designs (e.g., welcome, sales, promo)
Customize Your Email Content
Once your template is loaded, you can:
- Edit text: Use headings, paragraphs, and font styling
- Add blocks: Drag in images, buttons, social links, videos, or countdown timers
- Personalize: Insert dynamic fields like first name, city, or purchase info
- Add sections: Split emails into columns, image grids, or product blocks
Save and Continue
When your email design is complete, click “Next” or “Save and publish” (depending on context).
Your message will be saved to your autoresponder or campaign
My 30-Day Testing Process
I tested GetResponse using a real business scenario: an email list of 2,500 subscribers in three industries: digital marketing, health and wellness, and e-commerce.
Testing Parameters:
- Email Campaigns: Sent 12 different campaigns with various formats
- Automation Sequences: Set up 3 welcome series and 2 nurture sequences
- Landing Pages: Created 5 different landing pages for lead generation
- Webinars: Hosted 2 webinars to test the integrated functionality
- A/B Testing: Ran split tests on subject lines, send times, and content
Metrics Tracked:
- Open rates and click-through rates
- Conversion rates from landing pages
- Automation performance
- Platform ease of use (1-10 scale)
- Customer support response times
- Feature accessibility and learning curve
GetResponse Pricing: What You Pay
GetResponse pricing starts at $13.30 per month for paid plans, with the Starter plan beginning at $19 per month for up to 1,000 subscribers. However, the real story is more nuanced.
Plan | Price | Contacts | Key Features |
30-Day Free Trial | $0 (Free) | Up to 500 | – Full access to premium features for 30 days- No credit card required- Email marketing, automation, landing pages, and more |
Starter Plan | $19/month | 1,000 contacts | – Unlimited emails- Basic automation- Landing page builder- 24/7 support |
Marketer Plan | $59/month | 1,000 contacts | – Advanced automation- Webinar hosting (up to 100 participants)- Sales funnels- Advanced segmentation |
E-commerce Marketing | $119/month | 1,000 contacts | – E-commerce integrations- Product recommendations- Abandoned cart recovery- Revenue tracking |
Max Plan | Custom Pricing | Custom | – Dedicated account manager- Custom integrations- Advanced reporting- Phone support |
Hidden Costs to Consider:
- Contact list growth – Pricing increases significantly with list size
- Webinar participants – Higher tiers needed for larger audiences
- Advanced features – Many useful tools are locked behind higher plans
- Annual commitment – Monthly plans cost 10% more than annual plans
GetResponse Pros: What It Does Exceptionally Well
Email Automation That Works
The visual automation builder impressed me most during my 30-day test. Unlike other platforms where automation feels like an afterthought, GetResponse built its system from the ground up for complex workflows.
Standout automation features:
- Visual workflow builder – Drag-and-drop interface that’s intuitive
- Pre-built templates – 100+ automation scenarios ready to use
- Advanced triggers – Website visits, purchase behavior, email engagement
- Time delays – Precise timing controls for sequence delivery
- A/B testing – Test different automation paths simultaneously
Real Results: My welcome sequence had a 34% open rate and 8.2% click rate, significantly higher than industry averages of 25% and 3.5% respectively.
Landing Page Builder with Conversion Focus
The landing page creator surprised me with its capabilities. Most email platforms treat landing pages as a side feature, but GetResponse invested serious development time here.
What makes it special:
- 200+ templates – Professional designs across multiple industries
- Mobile optimization – All pages are automatically responsive
- Fast loading – Pages loaded in under 2 seconds during my tests
- Conversion tools – Pop-ups, countdown timers, and exit-intent features
- Integration – Seamless connection with email lists and automation
Performance data: My lead magnet landing page achieved an 18.5% conversion rate, compared to 12% on my previous platform.
Webinar Integration (Game Changer)
This feature alone justifies the price difference from basic email tools. Having webinars integrated directly into your email marketing platform eliminates the need for separate tools like Zoom or GoToWebinar.
Webinar capabilities:
- Up to 1,000 participants (depending on plan)
- Automated registration – Direct integration with email lists
- Recording and replay – Automatic hosting of recorded sessions
- Follow-up automation – Trigger emails based on webinar attendance
- Screen sharing and presentation – Full webinar hosting capabilities
Usage note: I hosted two webinars with 45 and 67 attendees, respectively. The platform handled both flawlessly with no technical issues.
Advanced Segmentation and Personalization
GetResponse excels at helping you send the right message to the right person. The segmentation tools go far beyond basic demographics.
Segmentation options:
- Behavioral data – Website visits, email clicks, purchase history
- Custom fields – Unlimited data points you can track
- Geographic targeting – Location-based segments
- Engagement levels – Automatically segment by email activity
- Purchase behavior – Segment by spending patterns and product interests
Deliverability Performance
Email deliverability is where many platforms fail, but GetResponse maintains strong relationships with major email providers.
My deliverability results:
- Gmail: 94% inbox delivery rate
- Outlook: 91% inbox delivery rate
- Yahoo: 89% inbox delivery rate
- Overall spam rate: 2.3% (industry average is 5-8%)
The platform includes built-in deliverability tools like domain authentication, IP warming, and spam score checking.
GetResponse Cons: Where It Falls Short
Steep Learning Curve for Beginners
GetResponse is powerful, but that power comes with complexity. New users often feel overwhelmed by the number of features and options.
- Feature overload – Too many options can paralyze new users
- Complex navigation – Takes time to find specific features
- Automation setup – Advanced workflows require significant learning
- Template customization – The Email editor has a learning curve
- Time investment: Plan 10-15 hours to become proficient with the platform’s core features.
Limited Free Plan Options
GetResponse does not offer a free option beyond an initial trial period, which puts it at a disadvantage compared to competitors like Mailchimp or ConvertKit.
What you get in the 30-day trial:
- Full access to all features
- Up to 1,000 contacts
- Unlimited emails
- All automation tools
After the trial ends:
• Must upgrade to paid plan
• No permanent free tier
• Basic plan required even for small lists
Pricing Increases Quickly
While the starting price seems reasonable, costs escalate rapidly as your list grows or you need advanced features.
Price scaling issues:
Contact tiers – Jumps in pricing at list size milestones
- Feature limitations – Best tools require higher-tier plans
- E-commerce costs – E-commerce tracking and abandoned cart automation are only available on plans starting at $119/month for 1,000 contacts
- Webinar limits – Participant restrictions force plan upgrades
Customer Support Inconsistencies
While GetResponse offers 24/7 support, the quality varies significantly depending on how you contact them.
Support channel experiences:
- Live chat – Fast response (2-3 minutes) but basic knowledge
- Email support – Detailed responses but 12-24 hour delays
- Phone support – GetResponse has discontinued phone support on lower-tier plans
- Knowledge base – Comprehensive but sometimes outdated
Template Design Limitations
While GetResponse offers many templates, the design quality and customization options lag behind specialized tools.
Design challenges:
- Dated appearance – Some templates look outdated
- Limited fonts – Fewer typography choices than competitors
- Customization restrictions – Some elements are difficult to modify
- Mobile optimization – Occasional formatting issues on mobile devices
My 30-Day GetResponse Test Results
Curious how GetResponse performs? I put it to the test for 30 days — sending emails, building landing pages, running automations, and tracking every click.
Instead of just listing features, I focused on results. What you’ll see below are real numbers from my campaigns, so you can decide if GetResponse is the right tool for you.
Email Campaign Performance Summary
Newsletter Campaigns (4 Sent)
Metric | Your Performance | Industry Average |
Open Rate | 28.4% | 21.1% |
Click Rate | 4.7% | 2.6% |
Unsubscribe Rate | 0.3% | 0.5% |
Promotional Campaigns (3 Sent)
Metric | Performance |
Open Rate | 24.1% |
Click Rate | 6.2% |
Conversion Rate | 2.8% |
Educational Content Campaigns (5 Sent)
Metric | Performance |
Open Rate | 31.2% |
Click Rate | 5.9% |
Forward Rate | 1.4% |
Automation Sequence Results
Welcome Series (3-Email Sequence)
Open Rate | Click Rate (Overall: 12.4%) | |
Email 1 | 42.1% | |
Email 2 | 38.7% | |
Email 3 | 35.3% |
Nurture Campaign (5-Email Sequence)
Metric | Performance |
Average Open Rate | 29.8% |
Average Click Rate | 7.1% |
Conversion to Sales Call | 3.2% |
Landing Page Conversion Performance
Page Type | Visitors | Conversions | Conversion Rate |
Lead Magnet Page | 967 | 179 | 18.5% |
Webinar Registration | 412 | 100 | 24.3% |
Product Demo | 543 | 69 | 12.7% |
A/B Testing Results
Subject Line Testing
Test Type | Result |
Personalized Subjects | 31% higher open rates |
Question-based Subjects | 18% higher open rates |
Urgency Phrases | 23% higher open rates, but +15% unsubscribes |
Send Time Testing
Time Slot | Open Rate | Notes |
Tuesday 10 AM (EST) | 32.1% | Best performance |
Friday 4 PM (EST) | 19.8% | Worst performance |
Weekend (Sat/Sun) | — | 25% lower engagement overall |
You might also want to check out our beginner-friendly reviews of MailerLite and Brevo — both are great alternatives with simple, affordable email tools for small businesses and creators.
Who Is GetResponse Best For? And Who Should Avoid It
GetResponse is packed with powerful features — but it’s not for everyone. Based on my 30-day test, here’s a clear breakdown of who will benefit most from it… and who might want to look elsewhere.
Perfect for These Businesses
- Growing B2B Companies: If you’re scaling and need more automation but don’t want a complicated setup, GetResponse fits well.
- E-commerce Businesses: For online stores using Shopify, WooCommerce, or similar platforms, GetResponse is a strong choice.
- Course Creators & Coaches: If you run digital classes or host webinars, this platform checks all the boxes.
- Marketing Agencies: Agencies managing multiple clients will appreciate the flexibility and reporting tools.
Not Ideal for These Users
- Complete Beginners: While powerful, GetResponse may feel overwhelming at first.
- Very Small Businesses (Under 500 Subscribers): If you’re just starting, the pricing may not feel worth it.
- Solo Content Creators Focused on Simplicity: GetResponse offers many features you may never use.
- Businesses with Very Large Email Lists (100k+): Once your list grows, GetResponse may not be the most cost-efficient.
GetResponse vs Mailchimp vs ConvertKit vs ActiveCampaign
This quick comparison shows how GetResponse stacks up against Mailchimp, ConvertKit, and ActiveCampaign — so you can choose the right platform based on features, pricing, and your business needs.
Feature | GetResponse | Mailchimp | ConvertKit | ActiveCampaign |
Best For | B2B, e-commerce, all-in-one marketing | Beginners, basic email needs | Content creators, bloggers | Advanced marketers, CRM users |
Automation | Visual builder, advanced workflows | Basic automation | Good for creators | Powerful, deep automation |
Webinars | Built-in | Not available | Not available | Not available |
Landing Pages | 200+ templates | Basic builder | Simple builder | Limited options |
E-commerce Features | Yes (cart, products, revenue) | Basic | Minimal | CRM-focused, not e-comm optimized |
Free Plan | 30-day trial only | Yes (limited) | Yes (up to 1,000 subs) | No free plan |
Starting Price | $19/month | Lower, but fewer features | Free → Paid from $15 | Starts around $29 |
Ease of Use | Moderate learning curve | Very beginner-friendly | Clean and simple | Requires setup and learning |
GetResponse Success Plan: Trial Checklist, Email Setup, and Costs
If you’re thinking about using GetResponse, here’s a simple action plan to help you get started, avoid common mistakes, and make the most of your free trial.
Start with the 30-Day Trial
GetResponse gives you full access to premium features during your first 30 days — no credit card required.
✅ Import your real email list
✅ Build 2–3 autoresponders or automation sequences
✅ Create at least one high-converting landing page
✅ Host a webinar (if it fits your business model)
Plan a Smart Migration Strategy
If you’re switching from another platform like Mailchimp or ConvertKit, be prepared.
- Export your existing contact list in CSV or a supported format
- Rebuild key automations before going live
- Run a test campaign with a small segment
- Keep a backup of your lists and emails in case of downtime
Follow a 4-Week Learning Path
Don’t try to master everything in a day. Break it into manageable weekly goals.
Week | What to Focus On |
Week 1 | Learn the email editor + build simple autoresponders |
Week 2 | Create landing pages + lead magnet forms |
Week 3 | Set up advanced automation workflows |
Week 4 | Explore webinars, e-commerce tools, and analytics |
Budget and Pricing Considerations
Understanding GetResponse pricing early will help you plan better.
- Start with the Marketer Plan ($59/month) to access webinars and automation
- Save 10% instantly by choosing annual billing
- Be aware that pricing scales with your contact list size
- Don’t forget to factor in time and training costs when switching platforms
Is GetResponse Worth It? My Honest Verdict After 30 Days
GetResponse sits in the sweet spot between basic email tools and enterprise-level marketing automation platforms. It’s not the cheapest or simplest option, but it offers a compelling combination of features that can replace multiple tools in your marketing stack.
If you need email marketing, automation, landing pages, and webinars, GetResponse can be more cost-effective than buying separate tools.
However, success with GetResponse requires commitment. You’ll need to invest time in learning the platform and setting up your automation properly.
After 30 days of real-world testing, I’m continuing to use GetResponse for my marketing campaigns. The improved performance metrics and time savings justify the learning curve and monthly investment.
This review is based on 30 days of actual platform usage with real business data. Results may vary based on industry, list quality, and implementation strategy. Pricing and features current as of July 2025.