10 Content Marketing Sub-Categories and Their Most Searched Keywords

Content Marketing Sub-Categories: Content marketing is a strategy to attract and engage audiences. It involves creating valuable content to build trust and boost visibility. Businesses use content to educate, inform, and connect with potential customers.

Understanding content marketing sub-categories helps in choosing the right strategy. Different formats serve different goals and target audiences. Knowing these categories ensures better content planning and execution.

Keyword research is crucial for content success. It helps people find topics to search for online. Using the right keywords increases visibility on search engines. High-ranking content gets more traffic and engagement. Businesses can attract the right audience by targeting relevant keywords.

This guide covers different content marketing sub-categories.

Why Use High SV Keywords for Better SEO Results

High SV keywords have a large number of searches each month. They help your content get noticed by more people. Using these keywords boosts your chances of ranking higher in search results.

High SV keywords attract visitors interested in your topic. They drive targeted traffic to your website. More visitors mean better chances to convert them into customers.

High SV keywords improve your content’s visibility on search engines. The higher the search volume, the more valuable the keyword. It helps bring organic traffic to your website over time.

It makes your content more relevant to what people are searching for. With the right keywords, your website becomes easier to find.

Incorporating high SV keywords helps build trust with search engines. It signals that your content matches what users want. This leads to better search engine rankings and more traffic.

10 Content Marketing Sub-Categories

• Blogging.
• Guest posting.
• Article writing.
• Long-form content.
• Case studies.
• Whitepapers and eBooks.
• Infographics.
• Video content.
• Podcast marketing.
• Interactive content.

Let’s explore each one now. And find keywords worth using

Blogging

Blogging is a popular form of content marketing. It involves publishing articles on a website. Businesses use blogs to share valuable information with their audience. Blog posts help build trust, improve SEO, and attract visitors.

Blogs help businesses connect with potential customers. They provide helpful content that answers common questions—informative posts position brands as experts in their industry.

Search engines prefer websites with fresh and valuable content. Blogs help websites rank higher by targeting relevant keywords. Well-written articles improve engagement, increase time on site, and reduce bounce rates.

Blogging improves online visibility. More visibility means more potential customers. Well-optimized blogs can attract organic traffic for years.

Blogs create opportunities for engagement. Readers leave comments, share posts, and interact with brands. This builds a loyal community around a business.

Search engine rankings improve with consistent blogging. More indexed pages mean better chances of ranking high. A blog with valuable information keeps visitors returning for more.

High-Search Blogging Keywords

Below are some of the most searched blogging-related keywords:

• How to start a blog
• Best blogging platforms
• Blogging tips for beginners
• How to make money blogging
• SEO for blogs
• Blog content ideas
• Blog writing tips
• Blog traffic tips
• Best blog themes
• Blogging software
• How to grow blog traffic
• Increase blog readership
• Blog promotion strategies
• Blogging for business
• Successful blogging tips
• Top blogging tools
• How to monetize a blog
• Blog design tips
• Write blog posts faster
• Blog post ideas for beginners
• How to improve SEO for blogs
• Best plugins for blogs
• How to build a blog audience
• How to optimize blog for Google
• How to write blog titles
• Content marketing for blogs
• Blog post structure
• How to get more blog comments
• How to write engaging blog content
• How to start a travel blog
• How to start a food blog
• How to start a personal blog
• How to start a tech blog
• How to write a blog post
• Write a blog with WordPress
• How to blog for money
• Blogging for beginners
• How to rank blog posts on Google
• How to make your blog popular
• How to share a blog post
• Best SEO tools for bloggers
• Blog monetization strategies
• How to promote blog posts
• How to manage a blog
• Blog post examples
• How to use social media for blogging
• How to write long-form blog posts
• How to start a successful blog
• How to choose a blog niche
• How to add images to a blog post

These keywords can help in blog creation and attract relevant search traffic.

Guest Posting

Guest posting means writing articles for other websites. Businesses use this strategy to gain exposure and reach new audiences. It helps build authority, attract backlinks, and improve search rankings.

Guest posts introduce brands to a wider audience. Publishing on reputable websites increases trust and credibility. Readers see the author as an expert in their field. This builds long-term authority and recognition.

Websites with guest posts get referral traffic. Readers click links and visit the author’s site. More traffic means higher chances of engagement and conversions. A well-placed link can bring visitors for years.

Guest posting strengthens SEO efforts. Search engines value backlinks from trusted sources. A strong backlink profile improves website rankings. Higher rankings bring more organic traffic.

Guest posts improve domain authority. Websites with high authority rank better in search results. Quality backlinks from guest posts increase credibility. Search engines reward sites with relevant and trustworthy links.

Well-written guest posts attract natural backlinks. Readers and other bloggers may reference valuable content. More backlinks improve search engine visibility. This helps a website gain long-term traffic.

Guest posts help businesses target specific keywords. Articles can include important industry terms. This improves search relevance and organic traffic. Proper keyword placement boosts rankings over time.

Keywords Related to Guest Posting

Guest posting is a trending topic in digital marketing. People search for ways to find opportunities and write effective posts. Below are some popular guest posting keywords:

• Guest posting sites
• How to write a guest post
• Guest post submission guidelines
• Benefits of guest posting for SEO
• Best guest blogging websites
• Guest posting for backlinks
• High authority guest posting sites
• Free guest posting websites
• Guest post outreach tips
• How to get guest posting opportunities
• Guest post sites
• How to guest post
• Benefits of guest posting
• Guest blogging opportunities
• Guest posting for backlinks
• Best guest posting platforms
• Guest post guidelines
• High authority guest posting
• Guest post outreach
• Guest post submission sites
• Guest post SEO benefits
• How to find guest post opportunities
• Guest post strategy
• Write for us guest post
• Guest post request template
• Guest posting services
• Guest post blogs in your niche
• Guest post benefits for SEO
• Guest post content ideas
• Guest post pitch email
• Guest post writing tips
• Guest blogging outreach tools
• How to write a guest post
• Guest post acceptance rate
• Guest post link building

Using these keywords in content improves search visibility. Articles should provide useful information and follow site guidelines. High-quality guest posts bring lasting SEO benefits.

Article Writing

Article writing focuses on detailed and structured content. It provides in-depth information, research, and analysis. Businesses use articles to educate, inform, and engage their audience. Well-written articles improve credibility and attract organic traffic.

Blogs are casual and conversational. Articles follow a formal and structured format. Blog posts focus on personal opinions, experiences, and quick updates. Articles provide deep insights, facts, and detailed explanations.

Blogs often target engagement and reader interaction. Articles aim to educate and provide authoritative information. Blog posts are usually short and easy to read. Articles tend to be longer with thorough research.

Articles suit news websites, journals, and professional platforms. Blogs fit personal websites, brand storytelling, and informal updates.

Strong headlines grab attention and improve search rankings. Readers decide to click based on the title. A clear and informative headline increases engagement.

Simple language makes articles easy to understand. Complex words confuse readers and reduce readability. Short sentences improve clarity and reader retention.

Research adds credibility to the content. Verified data and expert opinions make articles trustworthy. Citing reliable sources boosts authority and SEO value.

SEO-friendly articles attract more visitors. Keyword placement should feel natural and add value. Overstuffing keywords reduces readability and harms rankings.

Well-structured content improves readability. Subheadings, bullet points, and short paragraphs break up text.

A strong conclusion reinforces key points. Ending with a clear summary improves retention.

Most Searched Keywords Related to Article Writing

People search for ways to write and improve articles. Popular keywords help writers understand market demand. Here are some commonly searched article writing keywords:

• How to write an article
• Article writing format
• SEO article writing tips
• Best article writing examples
• How to improve article writing skills
• Article writing topics for beginners
• Article writing structure
• How to write engaging articles
• Article writing tips for SEO
• How to write a research-based article
• Article writing tips
• How to write article
• Content writing services
• Article writing techniques
• SEO article writing
• Article writing for beginners
• Writing an article step-by-step
• Article writing tools
• Freelance article writing
• Blog article writing
• Creative article writing
• Article writing format
• Article writing skills
• Article writing guide
• How to write a compelling article
• SEO-friendly article writing
• Article writing for websites
• Article writing templates
• Article writing strategies
• Writing engaging articles
• Article writing tips for SEO
• Article writing services for businesses
• Article writing examples
• How to write articles for magazines
• Professional article writing

By using these high-value keywords and following proven article writing strategies, you can improve your writing skills and reach a wider audience

Long-Form Content

Long-form content has become a powerful tool in digital marketing. With the right approach, long-form content can boost SEO, drive traffic, and establish authority in your niche.

Keywords Related to Long-Form Content

Here are some high-search volume keywords related to “long-form content” that can help you improve your content strategy.

• Long-form content benefits
• How to write long-form content
• Long-form vs short-form content
• Long-form content SEO strategies
• Best practices for long-form articles
• How long should a blog post be
• Long-form content examples
• How to structure long-form content
• How to format long articles
• Why long-form content ranks better
• Long-form content writing
• Benefits of long-form content
• SEO long-form content strategy
• Long-form article tips
• How to create long-form content
• Best practices for long-form content
• Long-form content vs short-form content
• Long-form content for SEO
• Long-form content examples
• Writing long-form content for beginners
• Engaging long-form content
• How to format long-form content
• Long-form content marketing
• Why long-form content matters
• Long-form content creation tools
• SEO ranking with long-form content
• Long-form blog posts
• Long-form content length
• Long-form content benefits for traffic
• How to improve long-form content
• Long-form content writing services
• Long-form content for lead generation
• How long-form content boosts SEO
• Strategies for writing long-form content
• Importance of long-form content in digital marketing

By targeting high-SV keywords and focusing on delivering value, you can enhance your SEO efforts and attract more readers.

Keep these strategies in mind, and your long-form content will be a key asset in your content marketing journey.

Case Studies

Case studies are a powerful way to showcase real-world examples of success, problem-solving, and strategy. They provide valuable insights into how businesses and individuals tackle challenges and achieve their goals.

Using the right keywords in your case study content can boost your SEO rankings and attract your target audience. By focusing on high-SV keywords, you’ll be able to create content that speaks to what people are searching for and drives meaningful traffic.

Keywords Related to Case Studies

People search for case studies to learn from real examples. Businesses use them to attract potential clients. Below are popular case study-related keywords:

• Case study examples
• How to write a case study
• Case study format
• Case study template
• Business case study examples
• Marketing case study examples
• What is a case study in business
• How to analyze a case study
• Case study writing tips
• Successful case study examples
• Business case studies
• Marketing case studies
• Case study examples
• Case study research
• Case study analysis
• Case study report
• Case study template
• Educational case studies
• Successful case studies
• Case study writing guide
• Case study methodology
• Real-life case studies
• Case study interview
• Case study examples in business
• Case study format
• Case study solutions
• Case study examples for students
• Case study questions
• Case study presentation
• Case study insights
• Case study research paper
• Case study tips
• Case study marketing strategy
• Industry-specific case studies
• Case study analysis framework

These keywords improve search rankings. Case studies should provide useful insights and real data. Well-written studies attract readers and boost credibility.

Whitepapers & eBooks

Whitepapers and eBooks are powerful tools for sharing in-depth knowledge and expertise. By understanding the key components that make these assets successful, you can leverage them to drive business growth.

Keywords Related to Whitepapers and eBooks

Here’s a list of high-search volume (SV) keywords related to whitepapers and eBooks to help guide your strategy.

• Whitepaper examples
• How to write a whitepaper
• Whitepaper vs eBook
• B2B whitepaper marketing
• Whitepaper format guide
• eBook marketing strategies
• How to write an eBook
• Best eBook topics for business
• eBook design tips
• How to promote an eBook
• Whitepaper writing services
• eBook publishing platforms
• Best whitepaper examples
• How to write a whitepaper
• eBook marketing strategies
• Whitepaper design tips
• eBook formatting tools
• Whitepaper lead generation
• eBook distribution platforms
• Whitepaper templates
• eBook conversion services
• Whitepaper content strategy
• eBook writing software
• Whitepaper content marketing
• eBook SEO tips
• Whitepaper promotion techniques
• eBook sales strategies
• Whitepaper case studies
• How to format an eBook
• Whitepaper for B2B marketing
• eBook monetization methods
• Whitepaper download best practices
• eBook conversion rates
• Whitepaper audience targeting
• eBook cover design services

Focusing on the right keywords will ensure your whitepapers and eBooks reach the right audience.

By incorporating these high SV keywords into your content, you can increase visibility and engagement. Use this insight to create valuable resources that resonate with your target market.

Infographics

Infographics simplify complex information. They combine visuals and text to improve understanding. This makes infographics an effective content marketing tool.

Visual content grabs attention. Bright colors, icons, and charts make data engaging. Readers absorb information quickly. A well-designed infographic delivers key points in seconds.

Infographics increase content sharing. People like to share visually appealing content. Social media platforms favor image-based posts. A viral infographic boosts website traffic.

Keywords Related to Infographics

Here are 35 high search volume keywords related to Infographics:

• How to make an infographic
• Best infographic tools
• Free infographic templates
• Infographic design tips
• Infographic marketing strategy
• Infographic vs presentation
• How to promote an infographic
• Best colors for infographics
• How to make data visual
• Infographic SEO strategies
• Infographic design
• Infographic tools
• Infographic templates
• Best infographic maker
• Free infographic creator
• Infographic examples
• How to create an infographic
• Infographics for social media
• Infographic marketing
• Data visualization
• Visual storytelling
• Interactive infographics
• Infographic content ideas
• Infographic software
• Infographics for blogs
• Infographic trends 2025
• Business infographics
• Infographic presentation tips
• Infographic design services
• Infographic formats
• Infographic statistics
• Infographic layout ideas
• SEO for infographics
• Infographic creation process
• Infographics vs. charts

Using these keywords improves search rankings. Infographics should be informative, attractive, and shareable.

Video Content Marketing

Video content is essential in digital marketing. It grabs attention and keeps viewers engaged. Videos help explain complex ideas in a simple way.

Videos increase audience engagement. They make information easy to understand. Video content boosts website traffic and brand visibility.

Videos help businesses build trust. Seeing a product or service in action adds authenticity.

Video marketing is highly shareable. Social media platforms favor video content. A well-shared video increases brand exposure and attracts new customers.

YouTube is the most popular video platform. It reaches billions of users worldwide. Video marketing on YouTube helps businesses reach a global audience.

Its massive user base makes it a great platform for video marketing.

Instagram offers short, engaging videos with high potential for virality. Instagram stories, reels, and posts boost brand presence.

TikTok focuses on short videos. Its algorithm promotes viral content, making it ideal for quick engagement.

LinkedIn is perfect for B2B video marketing. Professional videos build credibility and foster industry connections.

Popular Keywords Related to Video Marketing

People search for tips and strategies to improve video marketing efforts. Below are some popular video marketing keywords:

• Video marketing tips
• How to create engaging video content
• Video content strategy
• YouTube SEO tips
• How to optimize video for SEO
• Video marketing best practices
• How to make viral videos
• Facebook video marketing
• Video content for social media
• TikTok video marketing guide
• Video content strategy
• Video marketing for businesses
• How to create video content
• Video SEO techniques
• Video marketing campaign ideas
• Video content creation tips
• Video marketing platforms
• Video marketing tools
• YouTube video marketing
• Social media video content
• Video content engagement
• Benefits of video marketing
• Best video editing tools
• Video content for brands
• How to optimize video content
• Video marketing ROI
• Video content production
• Video content promotion
• Video marketing trends 2025
• Video marketing for eCommerce
• Live video marketing
• Video ads strategies
• Mobile video marketing
• Video content storytelling
• Video content analytics

As you explore the world of video content marketing, these high-SV keywords can guide your approach.

Podcast Marketing

Podcast marketing involves creating content through audio. It allows businesses to share information, stories, and insights. Podcasts help establish authority in a particular industry.

Businesses use podcasts to reach a targeted audience. Listeners tune in to hear content that interests them. Brands can promote products or services without being too direct.

Podcast listeners tend to be loyal. They trust the content and often share it with others. This creates an opportunity for businesses to expand their reach and grow.

Podcasts help businesses connect with their audience on a deeper level. They create conversations and share valuable insights. This builds trust and loyalty among listeners.

Many businesses feature guest experts on their podcasts. This helps diversify content and adds authority.

Podcasts offer flexibility in terms of content. They can be used for interviews, storytelling, or educational content. This variety helps brands stay fresh and engaging.

Podcasting offers a personal touch. The voice and tone of the podcast create a connection. This humanizes the brand and fosters long-term relationships.

Keywords Related to Podcast Marketing

Let’s explore some high-volume search keywords that can help you elevate your podcast marketing game.

• How to start a podcast
• Best podcast platforms
• Podcast marketing strategy
• Podcast content ideas
• How to grow a podcast audience
• Podcast promotion tips
• Podcasting equipment
• How to make money from a podcast
• Podcast SEO strategies
• Best podcasting apps
• Podcast marketing strategies
• Best podcast marketing tools
• Grow podcast audience
• Podcast advertising tips
• Podcast promotion ideas
• Effective podcast SEO techniques
• Podcast marketing for beginners
• How to market a podcast
• Increase podcast listeners
• Social media for podcast marketing
• Podcast guest outreach tips
• Podcast monetization strategies
• Podcast content marketing
• Podcast audience growth tactics
• Promote podcast on Instagram
• Podcast cross-promotion strategies
• Email marketing for podcasts
• Podcast sponsorship opportunities
• Create a podcast marketing plan
• Podcast marketing analytics tools
• Best podcast platforms for marketing
• Podcast marketing campaigns
• Podcast SEO best practices
• Podcast SEO tools
• Podcast growth hacks

use the right podcast marketing techniques, you can grow your audience and monetize effectively.

Don’t forget to leverage these SEO-friendly keywords to boost your visibility. Keep experimenting, learning, and adapting to find the best strategies for your podcast!

Interactive Content

Interactive content engages users by involving them in the experience. It encourages participation, making content more memorable.

Interactive content requires user interaction. It could be answering questions or making choices. This kind of content increases user involvement.

Interactive content boosts engagement. Users spend more time on content that invites participation. It creates a two-way communication channel.

Examples

Quizzes: Quizzes are fun and informative. They provide instant feedback.

Polls: Polls allow users to express opinions.

Calculators: Calculators let users calculate things relevant to their needs.

Surveys: Surveys collect valuable feedback and insights from your audience.

Interactive Videos: Users make decisions that affect the video’s flow or outcome.

Also Read: Digital Marketing Sub-Categories and Their Most Searched Keywords

Trending Keywords to Interactive Content

• Interactive content examples
• How to create interactive content
• Best interactive content tools
• Interactive content marketing strategy
• Interactive content for websites
• Quizzes for lead generation
• Polls for audience engagement
• Calculators for website traffic
• Create engaging interactive videos
• Benefits of interactive content
• Interactive content marketing
• Types of interactive content
• Benefits of interactive content
• Interactive content examples
• How to create interactive content
• Engaging interactive content
• Interactive quizzes for websites
• Interactive infographics
• Interactive content tools
• Interactive content strategy
• Interactive content ideas
• Social media interactive content
• Gamification in interactive content
• Interactive content for lead generation
• Interactive content for blogs
• Best interactive content platforms
• Interactive content for SEO
• Interactive polls and surveys
• Interactive video content
• Customizable interactive content
• User-generated interactive content
• Interactive content for customer engagement
• Interactive content for education
• Interactive storytelling content
• How to use interactive content for conversion

Use these keywords to shape your Interactive content.

How to Check Keywords SV and KD

You can check keyword volume using tools. Some are free. Like Google Keyword Planner. Others give more data. Like Ubersuggest or Ahrefs.To check search volume (SV) and keyword difficulty (KD), follow these steps:

Google Keyword Planner (Free)

• Sign in to your Google Ads account.
• Go to the Keyword Planner tool.
• Click on Discover New Keywords.
• Enter your target keywords.

Ubersuggest (Free & Paid)

• Go to Ubersuggest.
• Enter a keyword in the search box.

Ahrefs (Paid)

• Go to Ahrefs.
• Use the Keyword Explorer tool.
• Enter your target keyword.

Ahrefs will show search volume (SV), keyword difficulty (KD), and other metrics like clicks and CPC. Keyword difficulty (KD) ranges from 0-100, with higher values indicating more competition.

SEMrush

• Go to SEMrush.
• Use the Keyword Overview tool.
• Enter your keyword.

SEMrush will display search volume and keyword difficulty (KD). The KD score helps gauge how difficult it is to rank on the first page of Google for that keyword.

Moz (Paid)

• Visit Moz Keyword Explorer.
• Enter your keyword.

These tools will give you an idea of how popular a keyword is (SV) and how tough it is to rank for (KD). Choose the one that fits your needs and budget!

FAQs

What is content marketing?

Content marketing involves creating valuable content to attract and engage an audience.

What are the different types of content marketing?

Types include blogging, guest posting, video content, infographics, and podcasts.

How does blogging help in content marketing?

Blogging provides valuable information, boosts SEO, and attracts targeted traffic.

Why are case studies important in content marketing?

Case studies showcase real results, building trust and credibility for your brand.

What is the role of video content in marketing?

Video content grabs attention, explains products, and increases engagement with audiences.

How can podcasts help in content marketing?

Podcasts allow businesses to share insights, tell stories, and connect with listeners.

What are infographics?

Infographics are visual representations of information that simplify complex topics.

Why is interactive content important in marketing?

Interactive content engages users directly, increasing time spent on your website.

How can I optimize my content for SEO?

Use relevant keywords, create high-quality content, and improve site speed.

What are the best tools for creating content?

Tools like Canva, WordPress, and Google Analytics help create and analyze content.

How can I measure the success of my content marketing?

Track metrics like traffic, engagement, conversions, and return on investment (ROI).

Conclusion

Content marketing includes many sub-categories, each with unique benefits. Effective content marketing requires using the right type for your audience. Keywords play a critical role in content success. Researching the best keywords increases visibility and drives traffic.

Choosing the correct content strategy helps businesses grow and build trust. Each sub-category provides valuable ways to connect with audiences. Strong content marketing efforts lead to more engagement, better results, and long-term success.