Brevo Review for Beginners: Simple, Affordable Email Marketing Starter Guide

Welcome to our detailed Brevo review.

Brevo is a powerful, all-in-one CRM suite designed to help businesses build stronger customer relationships.

Previously known as Sendinblue, the platform was recently rebranded with a new name and interface. In this post, we’ll explore Brevo’s key features.

We’ll explore how the platform works, walk you through its new interface, and highlight the pros and cons of using Brevo for your business.

What is Brevo?

Brevo is a platform for email marketing, SMS, and automation. It helps businesses connect with their audience and includes CRM tools for managing customer relationships.

Originally, it was called Sendinblue. The company rebranded to Brevo to reflect its growth. The new name represents its expanded features beyond email marketing.

Brevo’s main strength is its simplicity. It offers powerful tools that are easy to use. The platform lets you automate emails, SMS, and follow-ups. It helps businesses run marketing campaigns with less effort.

Many businesses choose Brevo for its affordability. Compared to other platforms, it offers great value. Brevo’s pricing is competitive, with a solid free plan. It’s a good option for small businesses and startups.

What makes Brevo different is its all-in-one solution. It combines email marketing, automation, and CRM. Users don’t need separate tools for each task. The platform saves time and effort. It also offers strong customer support to help businesses grow.

Key Features of Brevo

Brevo is a comprehensive sales and marketing platform packed with powerful features. It offers a wide range of tools designed to streamline business growth. Some of its key features include:

• Email Marketing Editor – Intuitive drag-and-drop interface for creating professional, responsive email campaigns without technical skills required
• Advanced Segmentation – Powerful targeting tools that help you send personalized messages to specific audience segments based on behavior and preferences
• SMS Marketing Integration – Seamlessly combine email and SMS campaigns to create comprehensive multichannel marketing strategies
• Marketing Automation – Set up intelligent workflows that automatically respond to customer actions and guide them through personalized customer journeys
• Built-in CRM System – Manage customer relationships, track interactions, and nurture leads all within the same platform without needing separate tools
• Real-time Analytics – Access detailed performance metrics and reporting to optimize campaigns based on actual data and customer engagement
• A/B Testing Capabilities – Test different campaign elements to identify what resonates best with your audience and improve conversion rates
• Landing Page Builder – Create high-converting landing pages that integrate seamlessly with your email and SMS campaigns
• Transactional Email Support – Send automated emails like order confirmations, password resets, and notifications with reliable delivery
• High Deliverability Rates – Strong sender reputation management ensures your emails reach recipients’ inboxes rather than spam folders
• GDPR Compliance – Built-in data protection features help you maintain compliance with privacy regulations and handle customer data securely
• Scalable Pricing – Flexible plans that grow with your business, from free starter options to enterprise-level solutions

How much does Brevo cost per month?

Brevo offers several pricing plans. Each plan fits different business needs. Let’s explore these plans in detail.

Brevo’s pricing plans and features

Brevo Review | Comparison with Competitors

Here’s a comparison chart showing how Brevo’s pricing compares to competitors like Mailchimp and ActiveCampaign:

Also, Read our GetResponse Review

Pros and Cons of Brevo

Brevo is a feature-rich email marketing and CRM platform designed for businesses of all sizes. It offers a wide range of tools for email campaigns, automation, and customer management. While it provides great value, it also has some limitations. Below is a detailed comparison of Brevo’s pros and cons.

Who Should Use Brevo?

Brevo works best for budget-conscious small businesses with straightforward email marketing needs. If you’re a service provider, consultant, or local business owner managing 100-2,000 contacts and need reliable email campaigns without breaking the bank, Brevo delivers solid value.

Perfect for:

• Solopreneurs and small teams are comfortable with basic technology
• Local restaurants and retailers want affordable newsletter capabilities
• B2B consultants needing simple automation and basic CRM features
• Marketing agencies managing multiple client campaigns on tight budgets
• Bloggers and content creators are building email lists with limited resources
• eCommerce store owners seeking cost-effective abandoned cart sequences
• Freelancers needing professional email marketing without premium pricing
• Startups testing email marketing on tight budgets

How to Get Started with Brevo Step-by-Step Guide

This step-by-step guide will walk you through setting up Brevo, with a video tutorial to make the process easier.

Step 1: Sign Up for an Account

Start by visiting Brevo’s website. Click the “Sign Up” button. Enter your email address and choose a password. Confirm your email address by clicking the link sent to you. After confirmation, log in to your account. You now have access to Brevo’s features.

Step 2: Set Up Your First Email Campaign

Choosing a Template
After logging in, go to the “Campaigns” section. Select “Create a new campaign.” Choose from Brevo’s pre-designed templates. Pick a template that fits your business needs. Brevo offers many options, including promotional and newsletter templates.

Writing an Engaging Email
Use the drag-and-drop editor to add content. Add images, text, and buttons. Make sure your subject line is catchy. Keep your message clear and to the point.

Sending & Tracking Performance
Once you finish your email, click “Send.” Choose whether to send it now or schedule it. After sending, track your email’s performance. Monitor open rates, clicks, and conversions. This data will help you improve future campaigns.

Step 3: Automate Your Marketing

Creating a Simple Automation Workflow
Go to the “Automation” section in Brevo. Choose “Create a new workflow.” Select from pre-built automation workflows or start from scratch. Define the triggers, like a new subscriber or a purchase.

Setting Up Autoresponders
You can set up automatic emails for specific actions. For example, send a welcome email when someone subscribes. Brevo lets you schedule emails to go out after a specific time or action.

Step 4: Integrate Brevo with Other Tools

WordPress Integration
If you have a WordPress website, go to the “Integrations” section in Brevo. Find WordPress and follow the simple steps to connect. This allows you to sync your email list and send automated emails.

Shopify Integration
If you use Shopify, connect it to Brevo through the integration page. This will sync your customer data, enabling targeted email campaigns.

Zapier Integration
Connect Brevo to other tools through Zapier. This allows you to automate tasks across apps like Google Sheets, Trello, and more.

By following these steps, you can get started with Brevo and begin using its features to grow your business.

10 Brevo Alternatives

If you’re considering alternatives to Brevo, several options offer unique features. Whether you’re after more advanced automation, better eCommerce integrations, or different pricing plans, these 10 alternatives could meet your needs.

Explore the best platforms to streamline your email marketing, customer management, and business growth. Here’s a list of top Brevo alternatives to consider.

GetResponse: Offers email marketing, webinars, and automation with an easy-to-use interface.

Mailchimp: Popular for its user-friendly interface and robust email marketing features.

ActiveCampaign: Known for advanced email automation and CRM tools for growth-focused businesses.

Klaviyo: Excellent for eCommerce businesses, with deep integrations and powerful segmentation.

HubSpot: A full CRM solution with strong email marketing, automation, and reporting features.

ConvertKit: Ideal for creators and small businesses with simple email marketing tools.

Moosend: A cost-effective alternative with powerful automation and analytics tools.

AWeber: Known for its user-friendly design and comprehensive email marketing features.

Benchmark Email: A simple email marketing tool with advanced automation and analytics capabilities.

SendGrid: SendGrid focuses on email deliverability and scalability, making it perfect for large businesses. Each platform has its strengths, so choose based on your business needs.

Brevo Review: Final Thoughts

Brevo offers an affordable, feature-packed solution for email marketing and CRM. Its easy-to-use platform includes essential tools for email campaigns, automation, and customer relationship management.

With scalable pricing, Brevo is suitable for businesses of all sizes. While it lacks some advanced features compared to competitors, its value for the price is hard to beat. If you’re looking for a cost-effective marketing solution, Brevo is worth considering.

Frequently Asked Questions About Brevo