Free Email Marketing Tools for Small Business help boost customer engagement without extra costs.
With the right tool, you can easily create, automate, and track email campaigns. These tools offer features like templates, analytics, and automation to grow your audience and increase sales.
Whether you’re a beginner or looking for advanced options, free email platforms can help you build strong customer relationships and drive business growth.
This post covers the best free email marketing tools. Each tool has unique features to help businesses grow. Read on to find the best option for your needs.
Free Email Marketing Tools for Small Business: What to Check Before Using?
Small businesses need the right email marketing tool to grow. Understanding key features helps in making better choices.
Understand Your Email Marketing Goals
Clear goals help in selecting the best tool. Some businesses focus on lead nurturing. Others want to send promotional emails. Defining goals makes the choice easier.
Check Contact and Sending Limits
Free plans often restrict contacts and emails. Some allow 500 contacts, others 1,000 or more. High-volume senders need tools with flexible limits.
Look at Automation Features
Automation saves time and improves engagement. Some tools offer basic autoresponders. Others provide advanced workflows. A good tool includes automation for better marketing results.
Evaluate Design and Customization Options
Emails should look professional and appealing. Drag-and-drop editors simplify design. Pre-made templates help create emails faster. A tool with flexible customization improves branding.
Check Deliverability Rates
Emails should reach inboxes, not spam folders. A good tool ensures high deliverability. Features like SPF, DKIM, and domain authentication help.
Compare Integration Options
Connecting with other tools boosts efficiency. Some tools integrate with CRMs, eCommerce, and social platforms. Integration helps in tracking and managing leads. Businesses should choose tools with necessary connections.
Consider Analytics and Reporting
Tracking email performance improves marketing strategies. Good tools show open rates, clicks, and conversions. Heatmaps highlight the most engaging areas. Data-driven insights help in better decision-making.
Check for Branding Restrictions
Many free tools add their logo to emails. Some allow branding removal in paid plans. Emails look more professional without third-party logos. A clean, branded email builds trust.
Review Customer Support and Learning Resources
Free tools often have limited support. Some provide email support, others offer chat options. Knowledge bases, video tutorials, and forums help users learn. Strong support ensures a smooth experience.
A well-chosen tool improves email marketing success. Understanding features and limitations helps in making the right decision.
9 Best Free Email Marketing Tools for Small Businesses
Many free tools help small businesses send professional emails. Each tool offers unique features and has different limits. Below are the best options to consider.
Mailchimp
MailChimp is a popular email marketing service that helps businesses and individuals create, send, and analyze email campaigns.
Features of MailChimp
- Easy-to-use drag-and-drop email builder.
- Free plan supports up to 500 contacts and 1,000 emails/month.
- Advanced automation and segmentation options.
- Pre-designed templates for quick setup.
- Built-in analytics and reporting to track campaign performance.
- A/B testing to optimize email content.
- Integrates with eCommerce platforms like Shopify.
MailChimp Pros and Cons
| MailChimp Pros | MailChimp Cons |
| Create and send professional email campaigns | Limited design options on the free plan |
| Automate emails based on user behavior | Automation features limited on free plan |
| Segment audience for targeted campaigns | Advanced segmentation features only in paid plans |
| Track campaign performance with detailed reports | Reporting features may be complex for beginners |
| Integrates with various apps and platforms | Limited integrations on lower-tier plans |
MailChimp Pricing
| Free for up to 500 subscribers |
| Essentials: USD 13/mo for 500 contacts |
| Standard plan: $20/month for 500 subscribers |
| Premium plan: $350/month for advanced reports |
Best For: MailChimp is best for small businesses and startups that need an easy-to-use platform for email marketing and automation.
Brevo formerly Sendinblue
Brevo is an all-in-one marketing platform that provides tools for email marketing, SMS campaigns, and marketing automation. It is designed for businesses of all sizes to help them communicate effectively with their audience through multiple channels.
Key Features of Brevo
- Unlimited contact storage in the free plan.
- 300 emails per day with the free plan.
- Email automation and workflow setup.
- SMS marketing options for multi-channel campaigns.
- Real-time analytics and reporting for performance tracking.
- Advanced segmentation for targeted campaigns.
- Integration with various CRM and eCommerce platforms.
Brevo / Sendinblue Pros and Cons
| Pros of Brevo/ Sendinblue | Cons of Brevo/ Sendinblue |
| Create and send customizable email campaigns | Limited email templates on the free plan |
| Advanced CRM for managing contacts and leads | CRM features are limited on free plan |
| Integrates with apps like Shopify, WordPress | Limited integrations for lower-tier plans |
Pricing of Brevo / Sendinblue
| Free Plan |
| Starter Plan: $9/month |
| Business Plan: $18/month |
| Enterprise Plan: Custom pricing |
Best for: Brevo is ideal for small to medium-sized businesses looking for an affordable and comprehensive marketing platform.
Read: Brevo Review
Moosend
Moosend is an email marketing and automation tool designed to help businesses create, send, and manage email campaigns. It offers a user-friendly interface and advanced features for marketing automation, analytics, and list management.
Key Features List of Moosend
- Simple drag-and-drop email editor for easy design.
- Free trial with full access to premium features.
- Automated workflows for targeted email campaigns.
- Subscription forms and landing pages for lead generation.
- A/B testing to optimize email content and designs.
- In-depth reporting and analytics for campaign performance.
- Integration with popular eCommerce platforms like WooCommerce.
Moosend Pros and Cons
| Pros of Moosend | Cons of Moosend |
| Create and send automated email campaigns | Limited pre-built email templates |
| Automate workflows and customer journeys | Limited advanced features on lower-tier plans |
| Advanced segmentation and personalization tools | Some advanced segmentation features are premium |
| Detailed performance tracking and reporting | Reporting can be overwhelming for beginners |
| Integrates with eCommerce and CRM platforms | Limited integrations on lower-tier plans |
Pricing of moosend
| Free for up to 1,000 subscribers |
| Paid plans start at $9/month |
Best For: Moosend is best for small to medium-sized businesses that need an easy-to-use platform for email marketing and automation.
MailerLite
MailerLite is an email marketing service known for its user-friendly interface and affordable pricing. It provides powerful tools for email campaigns, automation, and audience management, making it ideal for small businesses and marketers looking to grow their email marketing efforts.
MailerLite Features List
- The free plan allows up to 1,000 subscribers and 12,000 emails/month.
- A user-friendly email builder with customizable templates.
- Automation workflows and subscriber management.
- Reporting and analytics for tracking key metrics.
- Landing pages and pop-ups for lead generation.
- Advanced segmentation and personalization options.
- Integrates with platforms like Zapier, Shopify, and WordPress.
MailerLite Pros and Cons
| Pros of MailerLite | Cons of MailerLite |
| Drag-and-drop email builder for easy campaign creation | Limited templates on the free plan |
| Automate email sequences and workflows | Advanced segmentation features are only in paid plans |
| Build customizable landing pages | Landing pages are basic compared to competitors |
| Advanced segmentation and personalized campaigns | Advanced segmentation features only in paid plans |
| Detailed reports on email campaign performance | Some automation features are limited on the free plan |
MailerLite Cost
| Free for up to 12,000 emails/month |
| Business Plan: $9.00 / month, Unlimited monthly emails, 3 user seats |
| Advanced Plan: $18.00 / month, Unlimited monthly emails, Unlimited user seats |
Best For: MailerLite is perfect for small businesses and entrepreneurs who want a cost-effective email marketing solution.
Benchmark Email
Benchmark Email is a marketing platform designed to help businesses create, send, and track email campaigns. It offers a range of tools for email design, automation, and performance analytics, making it ideal for businesses looking to grow their email marketing efforts.
Features of Benchmark Email
- 3,500 emails per month with the free plan.
- Drag-and-drop email editor with customizable templates.
- Basic automation features for simple workflows.
- Real-time reporting to track performance.
- Built-in sign-up forms and landing pages.
- Advanced list segmentation for targeted campaigns.
- Integration with social media platforms for easy sharing.
Pros and Cons of Benchmark Email
| Pros of Benchmark Email | Cons of Benchmark Email |
| Easy-to-use drag-and-drop email builder | Limited templates on the free plan |
| Set up automated email sequences | Limited automation features in lower-tier plans |
| Advanced segmentation and personalized campaigns | Some features are only available in paid plans |
| Detailed campaign performance tracking | Some advanced reports are limited in lower-tier plans |
| Integrates with eCommerce platforms and CRMs | Limited integrations in the free plan |
Pricing List of Benchmark Email
| Free for up to 3,500 emails/month |
| Paid plans start at $13.99/month |
| Enterprise: Custom Pricing |
Best For: Benchmark Email is best for small businesses and startups that need a straightforward email marketing platform.
Omnisend
Omnisend is a marketing automation platform designed for eCommerce businesses. It combines email marketing with SMS, push notifications, and more, making it ideal for companies looking to engage customers across multiple channels.
Key Features of Omnisend
- Free plan includes 500 emails/month and email automation.
- Pre-built email workflows for abandoned carts and welcome emails.
- Advanced segmentation for personalized campaigns.
- SMS and push notifications for multi-channel marketing.
- Detailed reporting and performance analytics.
- Integration with Shopify, BigCommerce, and other platforms.
- Landing page builder for lead generation.
Pros and Cons of Omnisend
| Omnisend Pros | Omnisend Cons |
| Create email and SMS campaigns together | SMS features only available in higher-tier plans |
| Automated workflows and customer journeys | Some automation features are limited on the free plan |
| Advanced segmentation based on behavior and data | More advanced segmentation available in higher plans |
| Integrates with major eCommerce platforms like Shopify | Limited integrations on lower-tier plans |
| Detailed reports on campaign performance | Reports may be overwhelming for beginners |
Pricing of Omnisend
| Free for up to 500 emails and 60 SMS/month |
| Standard plans: $11.20 per month |
| Proplans: $41.30 per month |
Best For: Omnisend is ideal for eCommerce businesses looking to integrate email, SMS, and other marketing channels into one platform.
HubSpot Email Marketing
HubSpot Email Marketing is part of the HubSpot CRM suite, offering tools for creating, sending, and analyzing email campaigns. It integrates seamlessly with other HubSpot features like CRM and lead management, making it a powerful tool for businesses looking to streamline their marketing efforts.
Hubspot email marketing features
- Free plan includes up to 2,000 emails/month.
- Integrated with HubSpot CRM for easy lead tracking.
- Easy-to-use email editor with templates.
- Marketing automation tools to nurture leads.
- Detailed performance reports and analytics.
- A/B testing to improve subject lines and email content.
- Seamless integration with HubSpot’s marketing, sales, and service tools.
Pros and Cons of Hubspot Email Marketing
| Hubspot Pros | Hubspot Cons |
| Drag-and-drop email builder for easy campaign creation | Limited features on the free plan |
| Automate email sequences and workflows | Advanced automation features only in paid plans |
| Advanced segmentation based on CRM data | Some personalization features are limited on free plan |
| Fully integrates with HubSpot CRM | Some advanced analytics are available only in paid plans |
| Detailed reporting on email and campaign performance | Some personalization features are limited on a free plan |
Hubspot Email Marketing Pricing
| Free for up to 2,000 emails/month |
| Starter plans: $ 20/mo/seat |
| Professional plans:$890/mo Includes 3 seats |
| Enterprise plans: $3,600/mo Includes 5 seats |
Best For: HubSpot Email Marketing is perfect for businesses already using HubSpot CRM or those looking for an all-in-one marketing solution.
Mailjet
Mailjet is a versatile email marketing and automation platform designed to help businesses create, send, and track email campaigns. It offers features for collaboration, segmentation, and analytics, making it ideal for teams looking to manage their email marketing efforts efficiently.
Features
- The free plan includes 6,000 emails/month (200/day).
- Drag-and-drop email editor for easy creation.
- Advanced segmentation for targeted campaigns.
- Automation workflows to improve engagement.
- Real-time analytics and tracking to measure performance.
- Team collaboration features for managing campaigns.
- Integration with tools like WordPress and Shopify.
Mailjet Pros and Cons
| Pros of Mailjet | Cons of Mailjet |
| Drag-and-drop email builder for easy campaign creation | Limited templates on the free plan |
| Automate email workflows based on customer actions | Advanced segmentation is available only in higher plans |
| Advanced segmentation and targeting features | Some advanced analytics are only available on higher-tier plans |
| Collaboration features for teams and multiple users | Limited collaboration features on the free plan |
| Track email performance with detailed reports | Some advanced analytics only available on higher-tier plans |
Pricing of Mailjet/Mailjet Cost
| Free for up to 6,000 emails/month |
| Starter plans:$17/ 15,000 emails/month |
| Premium:$27/ 15,000 emails/month |
| Enterprise: Custom Pricing |
Best For: Mailjet is ideal for small to medium-sized businesses and teams needing a collaborative email marketing platform.
Sender
Sender is an intuitive email marketing platform designed for businesses of all sizes. Making it ideal for companies looking for a cost-effective and user-friendly solution.
Features
- Free plan supports up to 2,500 subscribers and 15,000 emails/month.
- Easy-to-use email builder with customizable templates.
- Email automation and workflow tools for better engagement.
- Advanced analytics to track email performance.
- Personalized content options for better user targeting.
- API access for custom integrations.
- Integration with popular platforms like WooCommerce and Zapier.
Sender Pros and Cons
| Pros of Sender | Cons of Sender |
| Drag-and-drop email builder for easy creation | Limited template options in the free plan |
| Automate email sequences and workflows | Some automation features only in paid plans |
| Advanced segmentation based on behavior and data | Limited advanced features in lower-tier plans |
| Track email campaign performance with detailed reports | Limited reporting features on the free plan |
| Integrates with major eCommerce platforms | Limited integrations on lower-tier plans |
Cost of Sender
| Free for up to 2,500 subscribers and 15,000 emails/month |
| Standard: $10/Up to 12k emails/month |
| Professional: $20/Up to 24k emails/month |
| Enterprise: Custom Price |
Best for: Sender is best for small businesses and startups looking for an affordable, easy-to-use email marketing platform.
Smart Tips to Free Email Marketing Tools for Better Results
Free email marketing tools come with limits. Businesses must use them wisely. The right strategies improve results and avoid restrictions.
Improve Email Deliverability
Emails must land in inboxes, not spam folders. A verified sender domain increases trust. SPF, DKIM, and DMARC settings improve email security. Sending emails from a business domain boosts credibility. Avoid spammy words like “free,” “guaranteed,” or “win.”
Create Engaging Email Campaigns
Strong subject lines increase open rates. Short, clear subject lines work best. Emails should have a single, clear message. Too many links or images lower engagement. A personalized greeting makes emails feel human. A simple layout improves readability. Mobile-friendly emails reach more people.
Use Segmentation for Better Engagement
Different customers have different needs. Segmentation helps target the right audience. Past purchases, location, or behavior can guide email lists. Sending relevant emails increases clicks and conversions. Regularly update and clean the contact list.
Automate Emails for Efficiency
Automation saves time and keeps engagement high. Welcome emails create a good first impression. Drip campaigns guide leads through the buying process. Abandoned cart emails recover lost sales. Automation ensures that emails reach users at the right time.
Track Performance and Improve Campaigns
Email marketing tools provide analytics. Open rates and click rates show what works. A/B testing helps improve subject lines and content. Heatmaps reveal where users engage most. Adjusting strategies based on data improves results.
Encourage Engagement with Call-to-Action
Every email should have a clear CTA. “Shop Now,” “Learn More,” or “Get Started” work well. CTAs should be short and direct. A single CTA per email avoids confusion.
Keep Email Lists Clean
Inactive subscribers lower email performance. Regularly remove unengaged contacts. A re-engagement campaign can bring back inactive users. Too many bounced emails harm sender’s reputation. A clean list improves email success rates.
Small businesses can achieve great results with free tools. Smart strategies help maximize features and overcome limits. A focused approach improves engagement and sales.
Read More: 10 Email Marketing Hacks Every Small Business
FAQs About Free Email Marketing Tools
What are free email marketing tools?
They help businesses send promotional emails without cost. Features include automation, templates, and analytics.
Why should small businesses use free email marketing tools?
They save money, improve customer engagement, and boost sales with minimal effort.
What are the limitations of free email marketing tools?
Most free plans have limits on emails, contacts, and advanced features.
Which free email marketing tools are best for small businesses?
Top options include MailChimp, Brevo, Moosend, MailerLite, and HubSpot Email Marketing.
How do I choose the right free email marketing tool?
Consider your business needs, email volume, automation, and integration options.
Can I upgrade to a paid plan later?
Yes, most tools offer paid plans with advanced features and higher limits.
Are free email marketing tools secure?
Reputable tools follow security standards and comply with data privacy laws.
Do free tools offer customer support?
Basic support is available.
Can free email tools integrate with other platforms?
Yes, many connect with CRM, social media, and e-commerce platforms.
How can I track email marketing success?
Use analytics to monitor open rates, click rates, and conversions.
Conclusion
We covered the best free email marketing tools for small businesses. These tools offer essential features for growth without high costs. Choosing the right tool depends on your business needs. Try out a few to see which one fits your goals. Which one do you prefer?
